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This document discusses the emergenence of a new vernacular in residential design.
Among entries for the government’s 2012 Housing Design Awards, marked similarities were observed across London schemes from developers with disparate business models and target markets. Buildings developed for rent by local authorities shared characteristics with buildings aimed at investors and owner-occupiers. Apartment buildings had details more usually found in houses and, in some cases, even presented as ‘terraced’ houses. The concurrence was not limited to winning schemes. A majority of all entries used variations on an emergent universal feature, an unambiguous street-based form and style recognisable as London’s.