- Visual representations can earn you trust and stakeholders’ buy-in. Explaining design schemes can be challenging, but simple drawings are a great way to illustrate difficult concepts and development proposals. Taking the time to produce images can put you ahead of competitors and spark the interest of investors, developers, stakeholders and acceptance from local residents.
- Sketching is a great way to generate ideas quickly. Your drawings don’t have to be perfect to be useful in developing and communicating ideas. Don’t get caught up in the detail and make sketching part of every development proposal process.
- Keep your tools simple. There are lots of sketching and CGI programmes available, but all you need to start drawing are a few coloured pencils, paper and confidence. Easy tactics such as drawing people first can help with the scale of your drawings and tracing over Google street view or photographs can help you draw more accurate perspectives.
- Decide which drawing style is most useful in communicating your ideas. Do you need a conceptual sketch to convey an idea, an analytical sketch of statistics; a measurable sketch with very technical detail; or a perceptual sketch of how proposed designs might look? Be clear with your audience whether or not the images are representative of what is going to be built or what could be built.
- Storyboarding is an effective way to organise complex documents. When putting together proposals involving different departments and team members, storyboarding is a useful method to quickly structure your documents before investing a lot of time in the details. Write down your chapter headings onto single sheets of paper, illustrate the main thoughts of each and move chapters around until everybody has a clear understanding of the purpose and flow of the document.
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